1. Definition & Scope of Facebook Marketing
2. Role of Facebook in Today’s Digital Marketing Ecosystem
3. How the Facebook Algorithm Works
4. Creating a Business Manager Account
5. Connecting Pages & Ad Accounts

Step 1: Objective Level

• Understanding Ad Objectives
• Awareness: Brand Awareness, Reach
• Consideration: Traffic, Engagement, Leads, Messages
• Conversion: Sales, Conversions, Store Visits

📍 Step 2: Ad Set Level

• Selecting Target Audience (Location, Age, Gender, Interests, Behavior)
• Budgeting: Daily vs Lifetime Budget
• Placement Selection: Automatic vs Manual
• Scheduling & Delivery Optimization

📍 Step 3: Ad Level

• Ad Format: Single Image, Carousel, Video, Collection
• Ad Creative: Headlines, Text, CTA Buttons
• Ad Preview & Testing Variants
• Linking to Website or Landing Pages

1. Creating a Professional Facebook Business Page
2. Optimizing Profile & Cover Image
3. Setting Page Username, Description & CTA
4. Setting Roles & Permissions
5. Auto Replies & Messenger Setup

1. Types of Content: Image, Video, Polls, Stories
2. Content Planning with Calendars
3. Writing Engaging Captions & CTAs
4. Post Timing Strategies
5. Boosting Organic Engagement

1. Creating Facebook Groups from Scratch
2. Setting Group Rules, Privacy & Moderation
3. Growing Group with Organic Methods
4. Group Content Strategy & Engagement
5. Linking Group with Page for Authority

1. Navigating Facebook Ads Manager Interface
2. Installing & Verifying Facebook Pixel
3. Setting Up Events for Tracking (Leads, Purchases, etc.)
4. Creating Funnels using Campaign Objectives
5. Conversion Tracking & Performance Indicators

1. Creating Custom Audiences (Website Visitors, Page Engagers, etc.)
2. Building Lookalike Audiences for Scaling
3. Detailed Interest & Behavior-Based Targeting
4. Retargeting Strategies for Abandoned Carts, Leads, and Visitors
5. Segmentation for Ad Personalization

1. Creating a New Campaign (Step-by-Step)
2. Setting Up Ad Sets with Targeting
3. Designing Ad Creatives
4. Budgeting & Bidding Setup
5. Running A/B Split Tests

1. Introduction to Facebook Insights
2. Interpreting Ads Manager Reports
3. Key Performance Metrics (CTR, CPM, CPC, ROAS)
4. Troubleshooting Underperforming Ads
5. Optimizing Based on Data Insights

1. Organic Growth Hacks
2. Paid Funnel Strategy (Cold – Warm – Hot Audience)
3. Facebook for Local Business Marketing
4. Facebook for E-commerce Sales
5. Lead Generation Strategy

1. Connecting Facebook with Instagram & WhatsApp
2. Tools for Ad Scheduling & Automation (e.g., Meta Business Suite)
3. Using Chatbots (e.g., ManyChat, MobileMonkey)
4. Setting Up Facebook Shops
5. Creating Product Catalogs for Dynamic Ads

1. Real-Life Campaign Case Studies
2. Viral Ad Analysis
3. Downloadable Templates (Ad Copy, Calendars, Checklists)
4. Final Assessment / Quiz
5. Course Completion Certificate